Clean, Nontoxic, Vegan Waterproof Mascara

The Greatest of All Time (G.O.A.T.) is a vegan, sweat-resistant mascara that blends clean, non-toxic ingredients to create the perfect addition to your makeup collection. Infused with peptides and hyaluronic acid, this innovative mascara nourishes your lashes while providing volume and length. Crafted in Italy, this mascara is a true marvel.

The G.O.A.T. Vegan Mascara boasts an advanced lengthening and strengthening formula that nourishes with hyaluronic acid and fortifies with peptides. It creates natural, softer, and fuller-looking lashes, and can be easily removed with a micellar makeup remover, making it suitable for contact lens wearers.

Our super-clean, waterproof formula is part of our clean beauty makeup line, prioritizing both your beauty needs and the environment. Vegan and sustainable, the packaging is made with 95% post-consumer recycled plastic, and the formula meets the Credo Clean Standard. With over 2,800 ingredients that we do not use, you can trust that this mascara is truly clean and safe.

Designed for those who may sweat or be in high-humidity environments, the G.O.A.T. Mascara is waterproof, sweat-resistant, and smudge-proof. However, it is also an ideal everyday mascara, providing long-lasting wear and making it the perfect travel companion for your on-the-go makeup needs.

Embracing a cruelty-free and vegan approach, the G.O.A.T. Mascara is a non-toxic formula that respects all living beings. By proving that quality makeup doesn't have to compromise ethical standards, we are committed to delivering a mascara that not only enhances your lashes but also aligns with your values.

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