Lifts, Volumizes & Separates Lashes: It Cosmetics Lash Blowout Mascara

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IT's Your Ultimate Lash Blowout! - 93% say product keeps lashes looking voluminous all day - 93% say product does not flake - 19x your volume!**

Skin-Loving Ingredients The first-ever mascara developed in partnership with Drybar—brings the benefits of a top hair salon blowout to your eyelashes! A conditioning formula that intensifies the saturation of super black pigment for a bold lash look.

Developed with Plastic Surgeons & Dermatologists To "set" your volume, try this salon blowout technique: Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips.

Find the Best Mascara for You! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara - Elastic Stretch Technology stretches the look of your lashes wider and longer - Lash-changing power brush wraps each lash in a lengthening cape of color REAL RESULTS!* BEST FOR ACHIEVING: Super lash length and volume - 96% said lashes looked stretched!

Lash Blowout Mascara - Intensely saturated black pigment delivers bold definition - Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME!* - 93% say product does not flake

Hello Lashes+ Mascara with Lash Care Serum - Volumized, defined lashes instantly - Gentle removal for less lash loss - Lash-loving formula for soft, cared-for lashes REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes - 93% say lashes look fuller

Results observed in a consumer panel study. *Results observed in an instrumental study.

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